Make a QR code that looks like your brand
A custom code can carry your colours and logo without becoming unscannable, as long as you respect a few limits.
A plain black-and-white code works perfectly, but a styled one fits your brand and draws more attention. You can recolour the pattern, round the modules and drop a logo in the middle, all while keeping it readable. The trick is knowing which changes are safe and which break the scan, so your code looks polished and still works every time.
The practical answer: static QR codes work best for fixed information, do not expire, and do not need a tracking service. Test the code on a real phone before you print or share it.
Why it works
Colour is fine within limits
You can recolour the code as long as the pattern stays clearly darker than its background.
A logo needs headroom
A centre logo works when error correction is high enough to cover the data it hides.
Keep the finder squares clear
The three corner markers must stay recognisable, so style them gently rather than reshaping them heavily.
Style should not beat function
Every design choice is worth it only if the code still scans quickly on a normal phone.
How to create yours
- 1
Start from a working code
Generate a standard code first so you have a reliable base to style.
- 2
Apply brand colours
Set a dark pattern colour and a light background, keeping strong contrast between the two.
- 3
Add a logo carefully
Place a small logo in the centre and raise the error correction level to keep the scan safe.
- 4
Test every variation
Scan each styled version on more than one phone before using it anywhere.
Ideas & examples
Brand-coloured code
A deep brand colour on a pale background keeps the look on-message and still scannable.
Logo in the centre
A small mark in the middle personalises the code without hiding too much data.
Rounded module style
Softening the dots gives a modern feel as long as the corner squares stay clear.
Common questions
Will this QR code expire?
No. The static QR code you create here does not expire. It keeps working as long as the website, file, contact details or other destination still exists.
Do you track scans on this QR code?
No. We create privacy-first static QR codes and do not track scans. For campaign reporting, use your own analytics on the destination page.
Ready to create yours?
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